Wax Poetic Candle Bar is all about creating unforgettable, sensory experiences through custom candles. Guests explore scents, blend their own creations, and leave with more than a candle, they take home a memory.

Wax Poetic Candle Bar already offered a rich, immersive experience, but they wanted their brand to fully capture that magic—evoking memory and emotion at every touchpoint. Through a two-day strategy workshop I led, we clarified target audiences and messaging, built on the existing logo, and refreshed the design to create a cohesive, full brand identity that truly reflects the Wax Poetic experience.