Homegrown Beauty is a proudly American-made, handcrafted self-care brand whose founder develops her original recipes right in her own kitchen. The brand emphasizes simplicity, transparency, and wellness, using familiar organic ingredients and easy-to-read labels

The product packaging and design needed to emphasize clear, easy-to-read ingredient transparency, while also conveying a handcrafted brand, and home-made feel to evoke trust, reliability, and a sense of care. For every purchase, Homegrown Beauty donates a care kit to YAIPAK. Photography by Noah Wyn.